What is Content Management?

Content

Throughout this training manual we will refer to the content of your site. Content is a broad term for the images, text, links, and any other interactive element contained within your site. Properly maintained content is the key to optimizing your site's search engine ranking, giving it a better chance of appearing near the top of search results.

Content Management

Content Management involves making decisions, creating, and organizing content. You can create, edit, move or delete items within your site. We create a structure to get you started, but it takes ongoing effort to rank well in search. Our system is designed to easily aid in this process, and can be accessed from any modern browser, wherever you are.

Good Content

A prime page contains about 500 words, with at least 4 of them being unique keywords used at least 2 to 3 times each, preferably more. A keyword is a word or phrase in your content that makes it possible for people to find your site through a search engine like Google.

Having a few supporting images within the page improves your content. It doesn't necessarily help for search, but it does help for readability, and to support your text.

Another aspect of optimized content is internal linking. This is when you reference something on one page of your site, and link it to another page of your site. It is important to link the actual words that describe the page you are linking to, as opposed to something like "Click Here". For example, if you're referring to your organization's team, link the word "team" to the Our Team page rather than saying "Click here to learn more."

Bad Content

Bad content is any combination of too few words, limited use of keywords, few or no images, and outdated information. It is important to monitor your site for these types of weak pages, as they hurt the overall effectiveness of your site. If you find a page like this, try to improve its content instead of removing the page.

Logging In

Logging into WordPress is a fairly simple process.

1. WordPress backend management is a short addition to your site's URL.
   • Staging: https://thehastingsbridge.com/wp-login.php
   • Live: https://hehastingsbridge.com/wp-login.php
2. To login, type your username and password in the described fields.
   • (If having issues, use the "Lost your password?" system)
3. Click the "Login" button.

The Dashboard

After logging in, you will see the dashboard of your site. This area gives you an overview of your site and access to the intricate workings of the site.

You will mainly be working in the Posts section to manage news content. Other areas you will touch on include Media: To manage images/files in the Library and Pages: to add and update page content.

Basic Page Management

When using the Live Page Editor, you'll see your website with a editing toolbar along the top and editing icons when you hover over different elements.

Main Edit Menu

When you hover over a page element, you will see a blue menu pop up.

1. Move page element
2. Clone element
3. Edit element
4. Add element below
5. Save Element
6. Delete Element

Edit Page Text

To make simple text edits, place your cursor over a text area and add or remove text. For more formatting and styling options:

1. Hover your mouse over the text you want to change.

2. Click the Edit (pencil) icon.

3. A small editing window will appear on the left, update your text here.

4. You can use the text toolbar to format (headers, bold, italic, link, etc.).

5. Click Save.

Editing Images

1. Hover over the image you want to replace.

2. Click the pencil icon.

3. In the image settings panel, click the edit to open the Media Library.

4. Choose an existing image or upload a new one from your computer.

5. Click Insert into Page, then Save.

Managing the News (Blog)

1. Click on Posts in the Dashboard.
   • Click on the Add New button.
   • 
2. Navigate to the page settings in the right page options sidebar.
   • Add a post feature image (1200 × 700 px)
   • 
3. Add a title. Short descriptive titles work best
4. Add content in the content block
   • Simply type text to add paragraphs. You can reformat and edit styling by using the editing bar above.
   • To add an image or other files, place your cursor where you want the image to be and click "add media" above the content box.
     • To upload a pdf of your newsletter to display on your site, click "add media" and select your pdf
5. Preview your news post by clicking the preview button in the right sidebar
6. Click publish in the right sidebar to make the page live.

Custom Features

Testimonials

1. Navigate to the live editor for the homepage
2. Hover over the testimonials element and select the edit (pencil) icon.
3. In the left sidebar, you can edit a current testimonial or duplicate it to add another.

Styling

Maintaining consistent styling improves the look, clarity, and professionalism of your website.

Header 1

Header 2

Header 3

Header 4

Header 5

Header 6

Consistent heading use improves readability.

• Avoid using Heading 1 – Reserved for the page title only
• Heading 2– For main sections
• Heading 3 – For subsections

Notes

Quick Edit provides access to change…

1. Title
2. Slug: URL
3. Date: When published
4. Parent page
5. Order: NA
6. Template: Leave as is
7. Status: Published, Pending Review, or Draft

Support

Please email support@ideabankmarketing.com for assistance.

Image Preparation

When uploading images to the system, it will automatically adjust the image to web standards.

• If need be, you can crop the image within the system. This will override the original image.
• Images are found in the Dashboard by going to Media > Library.
• Employee Image: 800 by 533 pixels
• News Post Feature Image: 1200 by 700 pixels